After that, you can do as little as 1 hour a week to keep that momentum going. I have seen it happen though!Īnticipate spending about 3 to 5 hours a week on your ad campaigns for the first 3 months to get things working. To hit a home run on all of these factors on your first ad campaign is ultra rare. Plus, you yourself are learning a new skill of creating ads which can be slow going at first, but gets easier and faster the more times you do it.
That process takes about 3 months of dedicated testing by trying out a few different audiences for your targeting, adjusting your budget to the tolerance of the audience size, and using a variety of ad creative (images & videos) to see what resonates with your audience.
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Most people learn how to tweak and dial in their targeting and ad creative in the first few campaigns they run, and then start seeing more success gradually as they build momentum. I use a minimum 3 month contract with new clients because I understand how long it takes to test and iterate to get results rolling through the account. Most business owners start to get the hang of it and start to see positive results after 3 months. Although, from my experience, getting positive results off of your first ad campaign in a new ad account is a rare occurrence. You can run a single ad campaign and potentially see positive results from it in the first few days or a week.
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